Client
Duration
Nov 6, 2025
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UX Design
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Strategic Consulting
Clarifying product messaging while identifying growth partnerships
Conducted comprehensive website review for a DAO-powered gaming platform, identifying UX improvements and delivering strategic recommendations alongside research of potential KOLs for marketing partnerships and investors for upcoming funding rounds.


About the project
DAOverse.games needed better digital presence and clear paths to growth capital and community amplification.
DAOverse.games faced dual challenges: their website failed to communicate value clearly, and they lacked structured approaches to KOL partnerships and investor outreach. The website overwhelmed visitors with complexity instead of excitement. Meanwhile, the team needed to identify the right influencers who understood blockchain gaming and investors who saw the market opportunity.
Without clear digital messaging, approaching investors was premature—they'd arrive at a confusing website. Without KOL strategy, community growth would remain slow and uncoordinated. The challenges were interconnected: fix the website, identify growth partners, prepare for fundraising.

Challanges
DAOverse.games needed better digital presence and clear paths to growth capital and community amplification.
DAOverse.games faced dual challenges: their website failed to communicate value clearly, and they lacked structured approaches to KOL partnerships and investor outreach. The website overwhelmed visitors with complexity instead of excitement. Meanwhile, the team needed to identify the right influencers who understood blockchain gaming and investors who saw the market opportunity.
Without clear digital messaging, approaching investors was premature—they'd arrive at a confusing website. Without KOL strategy, community growth would remain slow and uncoordinated. The challenges were interconnected: fix the website, identify growth partners, prepare for fundraising.


Results
The combined deliverables gave DAOverse.games a complete growth roadmap: improved digital presence, vetted KOL partnerships, and qualified investor targets.
The UX recommendations provided immediate website improvements while the KOL and investor research created actionable growth strategies. DAOverse.games could now approach influencers with clear partnership proposals and reach investors with confidence that their digital presence supported fundraising conversations.
The KOL research eliminated months of trial-and-error, providing pre-vetted partners whose audiences and content styles aligned with platform needs. Each potential partnership included engagement estimates and suggested collaboration structures.
The investor research created a prioritized fundraising roadmap. Instead of scattered outreach, DAOverse.games could approach targets strategically, customizing pitches based on each investor's thesis and portfolio positioning. The research identified not just names, but the right entry points and messaging angles.
Together, these deliverables transformed DAOverse.games from scattered growth efforts into coordinated strategy across digital presence, community building, and capital raising.
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